The way search engines work (for the most part, they are very complex so I'll simplify) is they have a bot (an application) that visits your site, and absorbs all the content...including invisible content such as meta tags and things such as the words in the URL and the title and description of the site.
The most important thing is to write quality content, and write it using the language of your intended readers. This is very important, because when your readers are searching for information in a search engine, they will use keywords from their vocabulary and from their point of view. If your writing in a jargon filled field like information technology or medicine, and trying to appeal to people with little or no background, use common terms. Don't say something like
"RFC 950 does not specify if subnets of the same major net may or may not have different subnet masks" Try something like " When it comes to dividing up your network in smaller nets, there is no defined rule on if you can use different masks for different subnets, as per RFC 950 which covered this topic"
Follow that with a link to RFC 950 so your reader can find more detail if they wish.
Post links to pages on your site in relevant web forums. But be judicious about it. Only post something that is truly on the topic and will provide the participants with information on the subject of the discussion.
Make sure your website has working, complete link paths. That is to say, make sure every page can be found by clicking links starting on the default page and following links as click deeper into the website. This way, search engine's bots will be able to index your entire sites content and all its pages, giving it more chances to turn up on the search engine results page when someone does a search.
Submit your site to all the major search engines and web directories, and to unique, smaller ones like Active Search Results Search Engine
this gives you both the major audiences in major search engines like Google and yahoo, which are very hard to get high ranking in, as well as giving you the niche audience of smaller engines, which can be easier to obtain a high rank in.
Try to get link exchanges with websites on the same topic. This is easiest done with non commercial sites, as you are not competing for business, but even commercial sites can do it. Place advertisements on your page, not only will earn money, but they will add additional content that will give you more keywords with more variety. like this, which is a pretty cool gadget to be honest. Kindle, Wi-Fi, Graphite, 6" Display with New E Ink Pearl Technology - includes Special Offers & Sponsored Screensavers
But always remember, content is king, if your website is vapid, you will never obtain high readership. So make sure to always put informative, relevant content on every page.
Well I hope this gave people reading a bit of idea on promoting their website, and where/how to find more information. This book here is quite good.
A bit on SEO by Dylan DiSalle is licensed under a Creative Commons Attribution-NoDerivs 2.5 Canada License.
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